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Please note that the OMB number and expiration date may not have been determined when this Information Collection Request and associated Information Collection forms were submitted to OMB. The approved OMB number and expiration date may be found by clicking on the Notice of Action link below.
View ICR - OIRA Conclusion
OMB Control No:
3201-0006
ICR Reference No:
200903-3201-005
Status:
Historical Active
Previous ICR Reference No:
200809-3201-004
Agency/Subagency:
ONDCP
Agency Tracking No:
Title:
National Youth Anti-Drug Media Campaign (NYADMC) - Parent and Youth Advertising Copy Testing
Type of Information Collection:
Revision of a currently approved collection
Common Form ICR:
No
Type of Review Request:
Regular
OIRA Conclusion Action:
Approved with change
Conclusion Date:
02/21/2010
Retrieve Notice of Action (NOA)
Date Received in OIRA:
04/27/2009
Terms of Clearance:
Inventory as of this Action
Requested
Previously Approved
Expiration Date
02/28/2013
36 Months From Approved
02/28/2010
Responses
8,750
0
12,600
Time Burden (Hours)
1,490
0
2,145
Cost Burden (Dollars)
18,341
0
800,000,000
Abstract:
This research will provide copy testing of anti-drug messages for use in NYADMC. Results will be used to select ads and messages for the campaign. Testing will focus on primary (14-16) and secondary (11-13) youth audiences and their parents. During year one of this ICR, the Media Campaign expects to conduct both methods - online panels and mall-based intercepts - to ensure statistical variation between the two methods in insignificant. Media Campaign anticipates migrating to the online panel method only in years 2 and 3 of this ICR period.
Authorizing Statute(s):
None
Citations for New Statutory Requirements:
None
Associated Rulemaking Information
RIN:
Stage of Rulemaking:
Federal Register Citation:
Date:
Not associated with rulemaking
Federal Register Notices & Comments
60-day Notice:
Federal Register Citation:
Citation Date:
73 FR 66276
11/07/2008
30-day Notice:
Federal Register Citation:
Citation Date:
74 FR 7621
02/18/2009
Did the Agency receive public comments on this ICR?
Yes
Number of Information Collection (IC) in this ICR:
1
IC Title
Form No.
Form Name
National Youth Anti-Drug Media Campaign (NYADMC) - Parent and Youth Advertising Copy Testing
ICR Summary of Burden
Total Approved
Previously Approved
Change Due to New Statute
Change Due to Agency Discretion
Change Due to Adjustment in Estimate
Change Due to Potential Violation of the PRA
Annual Number of Responses
8,750
12,600
0
-3,850
0
0
Annual Time Burden (Hours)
1,490
2,145
0
-655
0
0
Annual Cost Burden (Dollars)
18,341
800,000,000
0
0
-799,981,659
0
Burden increases because of Program Change due to Agency Discretion:
No
Burden Increase Due to:
Burden decreases because of Program Change due to Agency Discretion:
Yes
Burden Reduction Due to:
Miscellaneous Actions
Short Statement:
Ongoing campaign findings have led to refinement of the target sampled, resulting in cost efficiencies.
Annual Cost to Federal Government:
$375,000
Does this IC contain surveys, censuses, or employ statistical methods?
Yes
Part B of Supporting Statement
Is the Supporting Statement intended to be a Privacy Impact Assessment required by the E-Government Act of 2002?
No
Is this ICR related to the Affordable Care Act [Pub. L. 111-148 & 111-152]?
Uncollected
Is this ICR related to the Dodd-Frank Wall Street Reform and Consumer Protection Act, [Pub. L. 111-203]?
Uncollected
Is this ICR related to the American Recovery and Reinvestment Act of 2009 (ARRA)?
No
Is this ICR related to the Pandemic Response?
Uncollected
Agency Contact:
Mark Krawczyk 2023956720 mkrawczyk@ondcp.eop.gov
Common Form ICR:
No
On behalf of this Federal agency, I certify that the collection of information encompassed by this request complies with 5 CFR 1320.9 and the related provisions of 5 CFR 1320.8(b)(3).
The following is a summary of the topics, regarding the proposed collection of information, that the certification covers:
(a) It is necessary for the proper performance of agency functions;
(b) It avoids unnecessary duplication;
(c) It reduces burden on small entities;
(d) It uses plain, coherent, and unambiguous language that is understandable to respondents;
(e) Its implementation will be consistent and compatible with current reporting and recordkeeping practices;
(f) It indicates the retention periods for recordkeeping requirements;
(g) It informs respondents of the information called for under 5 CFR 1320.8 (b)(3) about:
(i) Why the information is being collected;
(ii) Use of information;
(iii) Burden estimate;
(iv) Nature of response (voluntary, required for a benefit, or mandatory);
(v) Nature and extent of confidentiality; and
(vi) Need to display currently valid OMB control number;
(h) It was developed by an office that has planned and allocated resources for the efficient and effective management and use of the information to be collected.
(i) It uses effective and efficient statistical survey methodology (if applicable); and
(j) It makes appropriate use of information technology.
If you are unable to certify compliance with any of these provisions, identify the item by leaving the box unchecked and explain the reason in the Supporting Statement.
Certification Date:
04/27/2009
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