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USDA/FS RIN: 0596-AC41 Publication ID: Fall 2010 
Title: Advertising and Sponsorship in Connection With Concessions Involving Privately Owned Improvements on National Forest System Lands (Forest Service Manual 2340) 
Abstract: The Forest Service is publishing a final directive to Forest Service Manual 2343.03 regarding (1) advertising in concessions involving privately developed facilities operated under special use authorization on National Forest System (NFS) lands, and (2) sponsorship of new public services associated with those concessions. With respect to advertising, the current policy addresses only exterior advertising while the final directive adds direction to allow the permit holder to advertise inside buildings and other interior spaces owned by the holder. With respect to sponsorship, the final directive adds new direction on sponsorships that promote public participation in the management of NFS lands. The final directive describes the duration, location, and content of recognition of sponsors. Additionally, the final directive addresses special events and waives a prohibition on exterior advertising during a short-term event and requires the holder to not display the Forest Service shield or other Agency symbol in conjunction with product names, services, and advertising. 
Agency: Department of Agriculture(USDA)  Priority: Substantive, Nonsignificant 
RIN Status: Previously published in the Unified Agenda Agenda Stage of Rulemaking: Final Rule Stage 
Major: No  Unfunded Mandates: No 
CFR Citation: None     (To search for a specific CFR, visit the Code of Federal Regulations.)
Legal Authority: Not Yet Determined   
Legal Deadline:  None
Timetable:
Action Date FR Cite
Interim Directive  11/25/2005  70 FR 71081   
Comment Period End  03/27/2006    
Final Directive  12/00/2010    
Regulatory Flexibility Analysis Required: No  Government Levels Affected: None 
Small Entities Affected: No  Federalism: No 
Included in the Regulatory Plan: No 
RIN Data Printed in the FR: No 
Agency Contact:
Lorrie Parker
Regulatory Analyst
Department of Agriculture
Forest Service
ATTN: ORMS, D&R Branch, 1400 Independence Avenue SW,
Washington, DC 20250-0003
Phone:202 205-6560
Fax:202 260-6539
Email: lsparker@fs.fed.us