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SEC RIN: 3235-AL27 Publication ID: Fall 2013 
Title: Personalized Investment Advice Standard of Conduct 
Abstract: Section 913 of the Dodd Frank Act grants the Commission authority under the Exchange Act and Advisers Act to adopt rules establishing a uniform fiduciary standard of conduct for all broker-dealers and investment advisers when providing personalized investment advice about securities to retail customers. The Commission issued a public request for information to obtain further data and other information to assist it in determining whether or not to use the authority provided under Section 913 of the Dodd Frank Act. 
Agency: Securities and Exchange Commission(SEC)  Priority: Substantive, Nonsignificant 
RIN Status: Previously published in the Unified Agenda Agenda Stage of Rulemaking: Long-Term Actions 
Major: Undetermined  Unfunded Mandates: No 
CFR Citation: 17 CFR 275.211(g)-1 (new)   
Legal Authority: 15 USC 80b-211(g)   
Legal Deadline:  None
Timetable:
Action Date FR Cite
ANPRM  03/07/2013  78 FR 14848   
ANPRM Comment Period End  07/05/2013 
Next Action Undetermined  To Be Determined 
Regulatory Flexibility Analysis Required: Undetermined  Government Levels Affected: None 
Federalism: Undetermined 
Included in the Regulatory Plan: No 
RIN Information URL: www.sec.gov/rules/proposed/2013/34-69013.pdf  
RIN Data Printed in the FR: No 
Agency Contact:
Troy Stoddard
Division of Trading and Markets
Securities and Exchange Commission
100 F Street NE,
Washington, DC 20549
Phone:202 551-5550
Email: stoddardt@sec.gov

Holly Hunter-Ceci
Division of Investment Management
Securities and Exchange Commission
100 F Street NE,
Washington, DC 20549
Phone:202 551-6825
Email: hunter-cecih@sec.gov