{"text_format":"2","workbook":"xls","n_sheets":3,"sheets":["Elements","Satisfaction","Future Behaviors"],"not_rendered":{"charts":0,"images":0,"macros":0,"external_links":1,"defined_names":4,"comments":0,"pivot_tables":0},"unopened":[],"bounds":{"document_bytes":16777216,"sheet_cells":100000,"run_cost":"one","rows_first":2000,"rows_last":500,"rows_between":2000,"halvings":0,"cell_chars":16384,"cell_head_chars":4096},"cells_cut":0,"cells_raw":0,"read":"whole","date_system":"1900","formulas":"cached_only"}

{"sheet":"Elements","index":0,"n_rows":78,"n_cols":2,"rows_kept":78,"cut":false,"hidden":false,"merged":[[74,0,77,0],[0,0,0,1],[1,0,4,1],[70,0,73,0],[45,0,48,0],[35,0,40,0],[6,0,9,0],[10,0,13,0],[14,0,17,0],[31,0,34,0],[22,0,25,0],[26,0,30,0],[18,0,21,0],[66,0,69,0],[61,0,65,0],[53,0,56,0],[49,0,52,0],[57,0,60,0],[41,0,44,0]],"flags":["formulas_cached_only"]}
["FORESEE RESULTS MASTER ELEMENT LIST - ELEMENTS"]
[]
[]
[]
[]
[null,"FORESEE RESULTS MASTER ELEMENT LIST - ELEMENTS"]
[null,"Ads (1=Poor, 10=Excellent, Don't Know)"]
[null,"Please rate the proportion of ads on this site."]
[null,"Please rate the presentation of ads on this site."]
[null,"Please rate the relevance of ads on this site to your interests."]
[null,"Content (1=Poor, 10=Excellent, Don't Know)"]
[null,"Please rate the accuracy of information on this site."]
[null,"Please rate the quality of information on this site."]
[null,"Please rate the freshness of content on this site."]
[null,"Functionality (1=Poor, 10=Excellent, Don't Know)"]
[null,"Please rate the usefulness of the features provided on this site."]
[null,"Please rate the convenience of the features on this site."]
[null,"Please rate the variety of features on this site."]
[null,"Look and Feel (1=Poor, 10=Excellent, Don't Know)"]
[null,"Please rate the visual appeal of this site."]
[null,"Please rate the balance of graphics and text on this site."]
[null,"Please rate the readability of the pages on this site. "]
[null,"Merchandise (1=Poor, 10=Excellent, Don't Know)"]
[null,"Please rate the extent to which the products on this website appeal to you."]
[null,"Please rate the variety of products offered on this website."]
[null,"Please rate the availability of the specific product(s) you were looking for on this site."]
[null,"Navigation (1=Poor, 10=Excellent, Don't Know)"]
[null,"Please rate how well the site is organized."]
[null,"Please rate the options available for navigating this site."]
[null,"Please rate how well the site layout helps you find what you are looking for."]
[null,"Please rate the number of clicks to get where you want on this site."]
[null,"Online Transparency (1=Poor, 10=Excellent, Don't Know)"]
[null,"Please rate how thoroughly this website discloses information about what this company is doing."]
[null,"Please rate how quickly company information is made available on this website."]
[null,"Please rate how well information about this company's actions can be accessed by the public on this website."]
[null,"Ordering Process (1=Poor, 10=Excellent, Don't Know)"]
[null,"Please rate the ordering process on this site."]
[null,"Please rate the variety of shipping options on this site."]
[null,"Please rate the variety of payment options on this site."]
[null,"Please rate the completeness of order summary information provided to you during the checkout process. "]
[null,"Please rate your impression of the security of the ordering process on this site."]
[null,"Price (1=Poor, 10=Excellent, Don't Know)"]
[null,"Please rate the fairness of product prices on this site."]
[null,"Please rate how reasonable you feel the shipping costs are on this site."]
[null,"Please rate the competitiveness of product prices on this site."]
[null,"Privacy (1=Poor, 10=Excellent, Don't Know)"]
[null,"Please rate the ability to limit sharing of your personal information on this site."]
[null,"Please rate the amount of personal information you are asked to submit on this site."]
[null,"Please rate the site's commitment to protecting your personal information."]
[null,"Product Browsing (1=Poor, 10=Excellent, Don't Know)"]
[null,"Please rate the ability to sort products by criteria that are important to you on this site."]
[null,"Please rate the ability to narrow choices to find the product(s) you are looking for on this site."]
[null,"Please rate how well the features on the site help you find the product(s) you are looking for."]
[null,"Product Descriptions (1=Poor, 10=Excellent, Don't Know)"]
[null,"Please rate the thoroughness of product descriptions on this site."]
[null,"Please rate how understandable the product descriptions are on this site."]
[null,"Please rate how well the product descriptions provide answers to your questions."]
[null,"Product Images (1=Poor, 10=Excellent, Don't Know)"]
[null,"Please rate how realistic the product images are on this site."]
[null,"Please rate the ability to see the desired views of products."]
[null,"Please rate how well the product images show the product details."]
[null,"Search (1=Poor, 10=Excellent, Don't Know)"]
[null,"Please rate the relevance of search results on this site."]
[null,"Please rate the organization of search results on this site."]
[null,"Please rate how well the search results help you decide what to select. "]
[null,"Please rate how well the search feature helps you to narrow the results to find what you want."]
[null,"Site Performance (1=Poor, 10=Excellent, Don't Know)"]
[null,"Please rate how quickly pages load on this site."]
[null,"Please rate the consistency of speed from page to page on this site."]
[null,"Please rate the ability to load pages without getting error messages on this site."]
[null,"Tasks/ Transactions (1=Poor, 10=Excellent, Don't Know)"]
[null,"Please rate the process for completing task(s) on this site. "]
[null,"Please rate your impression of the level of security in completing tasks on this site."]
[null,"Please rate the verification of task completion on this site."]
[null,"Tasks/ Transactions (1=Poor, 10=Excellent, Don't Know)"]
[null,"Please rate the process for completing task(s) on this site. "]
[null,"Please rate the clarity of instructions for completing task(s) on this site. "]
[null,"Please rate the verification of task completion on this site."]

{"sheet":"Satisfaction","index":1,"n_rows":5,"n_cols":1,"rows_kept":5,"cut":false,"hidden":false,"merged":[],"flags":["formulas_cached_only"]}
["FORESEE RESULTS MASTER ELEMENT LIST - THE ACSI (AMERICAN CUSTOMER SATISFACTION INDEX)"]
["Satisfaction"]
["What is your overall satisfaction with this site? \n(1=Very Dissatisfied, 10=Very Satisfied)"]
["How well does this site meet your expectations? \n(1=Falls Short, 10=Exceeds)"]
["How does this site compare to your idea of an ideal website? \n(1=Not Very Close, 10=Very Close)"]

{"sheet":"Future Behaviors","index":2,"n_rows":101,"n_cols":1,"rows_kept":101,"cut":false,"hidden":false,"merged":[],"flags":["formulas_cached_only"]}
[]
["FUTURE BEHAVIORS"]
["WIDELY-APPLICABLE FUTURE BEHAVIORS"]
["Likelihood to Return (1=Very Unlikely, 10=Very Likely)"]
["How likely are you to return to this site?"]
["Recommend (1=Very Unlikely, 10=Very Likely)"]
["How likely are you to recommend this site to someone else?"]
["Recommend Company (1=Very Unlikely, 10=Very Likely)"]
["How likely are you to recommend this company to someone else?"]
["Recommend Product (1=Very Unlikely, 10=Very Likely)"]
["How likely would you be to recommend this company's products/services to someone else?"]
["Primary Resource (1=Very Unlikely, 10=Very Likely)"]
["How likely are you to use this site as your primary resource for obtaining information from this organization?"]
["Primary Resource (1=Very Unlikely, 10=Very Likely)"]
["How likely are you to use this site as your primary resource for...?"]
["Retailer/Organization Satisfaction (1=Very Dissatisfied, 10=Very Satisfied)"]
["Considering all your experiences to date with this company/organization, how satisfied are you with the company/organization overall?"]
["PURCHASE-RELATED FUTURE BEHAVIORS"]
["Purchase (1=Very Unlikely, 10=Very Likely)"]
["How likely are you to purchase from this company in the future?"]
["Purchase Next Time (1=Very Unlikely, 10=Very Likely)"]
["How likely are you to purchase from this company the next time you purchase similar merchandise?"]
["Purchase Online (1=Very Unlikely, 10=Very Likely)"]
["How likely are you to make an online purchase from this site in the future?"]
["Purchase Online (1=Very Unlikely, 10=Very Likely)"]
["How likely are you to make an online purchase from this site in the next three months?"]
["Purchase Offline (1=Very Unlikely, 10=Very Likely)"]
["How likely are you to make an offline purchase from this company in the future?"]
["Purchase Offline (1=Very Unlikely, 10=Very Likely)"]
["How likely are you to make an offline purchase of (product) in the next three months?"]
["Purchase Offline (1=Very Unlikely, 10=Very Likely)"]
["How likely are you to purchase from this company in the future using a channel other than its website (e.g., phone, catalog or store)?"]
["Purchase from Catalog (1=Very Unlikely, 10=Very Likely)"]
["How likely are you to purchase from this company's catalog in the future?"]
["Purchase from Store (1=Very Unlikely, 10=Very Likely)"]
["How likely are you to purchase from one of this company's retail stores in the future?"]
["BRAND-RELATED FUTURE BEHAVIOR OPTIONS  \nThere are two approved variations on \"Brand Commitment\" as a multi-question index that produces a single 0-100 score.  If you want separate 0-100 scores for each question, name them separately instead, as shown below.  "]
["Brand Commitment"]
["How likely are you to prefer this company/brand as a result of visiting this website? (Scale: 1=Very Unlikely, 10=Very Likely)"]
["Please rate your confidence in buying a XYZ product from companywebsite.com as a result of visiting this website.  (Scale: 1=Not At All Confident, 10=Very Confident)"]
["Please rate your confidence in buying a XYZ product from a store as a result of visiting this website.  (Scale: 1=Not At All Confident, 10=Very Confident)"]
["How likely are you to seek out more information about this company and its products as a result of visiting this website? (Scale: 1=Very Unlikely, 10=Very Likely)"]
["Brand Commitment"]
["How likely are you to prefer this company/brand as a result of visiting this website? (Scale: 1=Very Unlikely, 10=Very Likely)"]
["Please rate your confidence in buying from this company as a result of visiting this website.  (Scale: 1=Not At All Confident, 10=Very Confident)"]
["How likely are you to seek out more information about this company and its products as a result of visiting this website? (Scale: 1=Very Unlikely, 10=Very Likely)"]
["ALTERNATIVE - BRAND QUESTIONS SCORED SEPARATELY"]
["Brand Preference (1=Very Unlikely, 10=Very Likely)"]
["How likely are you to prefer this company/brand as a result of visiting this website?"]
["Purchase from Store (1=Not At All Confident, 10=Very Confident)"]
["Please rate your confidence in buying a XYZ product from a store as a result of visiting this website."]
["Brand Confidence (1=Not At All Confident, 10=Very Confident)"]
["Please rate your confidence in buying from this company as a result of visiting this website."]
["Brand Confidence (1=Not At All Confident, 10=Very Confident)"]
["Please rate your confidence in buying a XYZ product from companywebsite.com as a result of visiting this website."]
["Seek More Information (1=Very Unlikely, 10=Very Likely)"]
["How likely are you to seek out more information about this company and its products as a result of visiting this website?"]
["SOCIAL MEDIA-RELATED FUTURE BEHAVIORS"]
["Future Participation (1=Very Unlikely, 10=Very Likely)"]
["How likely are you to express your thoughts or ideas to this company in the next 90 days?"]
["Future Online Participation (1=Very Unlikely, 10=Very Likely)"]
["How likely are you to participate in a discussion with this company online using chat, wikis, discussion boards, or blogs in the next 90 days?"]
["Future Online Participation (1=Very Unlikely, 10=Very Likely)"]
["How likely are you to share your opinions with this company by using web-based social media tools such as Facebook, Twitter, etc.?"]
["SOCIAL SHARING INDEX"]
["Social Sharing Index (1=Very Unlikely, 10=Very Likely)"]
["How likely would you be to communicate your shopping experience with a product or service on this website to other people?"]
["How likely would you be to make a product recommendation in the customer review section of this website?"]
["How likely are you to share your shopping experiences on this website with a friendship group on a social network website? (MySpace, Facebook, YouTube, etc.)"]
["How likely are you to contribute to a product-related conversation on a forum or blog about your shopping experience on this website?"]
["How likely are you to share content (like a video or article) from this website by linking it to a social network website (Facebook, LinkedIn, MySpace,  etc.)?"]
["ALTERNATIVE - SOCIAL SHARING QUESTIONS SCORED SEPARATELY"]
["Communicate Experience (1=Very Unlikely, 10=Very Likely)"]
["How likely would you be to communicate your shopping experience with a product or service on this website to other people?"]
["Recommend Product (1=Very Unlikely, 10=Very Likely)"]
["How likely would you be to make a product recommendation in the customer review section of this website?"]
["Communicate Experience on Social Network (1=Very Unlikely, 10=Very Likely)"]
["How likely are you to share your shopping experiences on this website with a friendship group on a social network website? (MySpace, Facebook, YouTube, etc.)"]
["Communicate Experience on Blog (1=Very Unlikely, 10=Very Likely)"]
["How likely are you to contribute to a product-related conversation on a forum or blog about your shopping experience on this website?"]
["Share Content (1=Very Unlikely, 10=Very Likely)"]
["How likely are you to share content (like a video or article) from this website by linking it to a social network website (Facebook, LinkedIn, MySpace,  etc.)?"]
["OTHER FUTURE BEHAVIORS"]
["Likelihood to Call (1=Very Unlikely, 10=Very Likely)"]
["How likely are you to call the company regarding the information you looked for online today?"]
["Likelihood to Contact Call Center (1=Very Unlikely, 10=Very Likely)"]
["How likely are you to call the company for customer service today?"]
["Likelihood to Pick Up Purchases Offline (1=Very Unlikely, 10=Very Likely)"]
["How likely are you to make an online purchase and pick up at a store?"]
["Likelihood to Increase Business (1=Very Unlikely, 10=Very Likely)"]
["How likely are you to increase the amount of business you conduct online with this company?"]
["Likelihood to Visit a Sponsored Link (1=Very Unlikely, 10=Very Likely)"]
["How likely are you to visit a sponsored link?"]
["Maintain Relationship (1=Very Unlikely, 10=Very Likely)"]
["How likely are you to maintain a relationship with this company in the future? "]
["Trust (1=Not at all Trustworthy, 10=Very Trustworthy)"]
["Please rate your level of trust in this company."]
["Trust (1=Strongly Disagree, 10=Strongly Agree)"]
["I can count on this company to act in my best interests."]
["I consider this company to be trustworthy."]
["This company can be trusted to do what is right."]