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{"sheet":"Guidelines","index":0,"n_rows":17,"n_cols":5,"rows_kept":17,"cut":false,"hidden":false,"merged":[[16,4,16,8],[13,4,13,7],[14,4,14,6],[15,4,15,10]],"flags":["formulas_cached_only"]}
[]
[]
[]
[null,null,"Questionnaire Management Guidelines"]
[]
[null,null,"Goals:"]
[null,null,"\u0098","One consolidated document to track all model and CQ changes throughout the life of the project"]
[null,null,"\u0098","Questionnaire always matches the live survey"]
[null,null,"\u0098","Easy and error-free way to submit CQ changes"]
[null,null,"\u0098","All changes tracked and reflected in one document (DOT will help)"]
[]
[null,null,"Questionnaire Resources:"]
[]
[null,null,1,null,"Questionnaire Design and Approval Process"]
[null,null,2,null,"Question Grouping Rules"]
[null,null,3,null,"OPS vs. Skip Logic Decision for \"Other, Please Specify\""]
[null,null,4,null,"Foreign Language Survey Instructions"]

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["Model Instance Name: "]
["NASA Mobile"]
["MID:","Existing Measure - Please fill in; New Measure - DOT will fill in"]
["Date:","2012-07-02"]
["Welcome and Thank You Text"]
[]
[]
[null,"Directions:"]
[null,"This welcome text is shown at the top of the questionnaire window and the thank you text at the bottom. This is a good place to mention the site/company/agency name so the visitor knows whom they are taking the survey for.  Feel free to modify the standard Welcome text shown in the box below."]
[{"$nulls":5},"Examples"]
[{"$nulls":5},"Welcome Text Example"]
[]
[]
[]
[]
[null,"Welcome Text"]
[]
[null,"Thank you for visiting our site. You've been randomly chosen to take part in a brief survey to let us know what we're doing well and where we can improve. \n\nPlease take a few minutes to share your opinions, which are essential in helping us provide the best online experience possible."]
{"$rows_empty":18}
[{"$nulls":5},"Thank You Text Example"]
[]
[null,"Thank You Text"]
[]
[null,"Thank you for taking our survey - and for helping us serve you better. \n\nPlease note you will not receive a response from us based on your survey comments.  If you would like us to contact you about your feedback, please visit the Contact Us section of our website.","Thank you for taking our survey - and for helping us serve you better. <p>Please note you will not receive a response from us based on your survey comments.  If you would like us to contact you about your feedback, please visit the Contact Us section of our web site.","Thank you for taking our survey - and for helping us serve you better. <p>Please note you will not receive a response from us based on your survey comments.  If you would like us to contact you about your feedback, please visit the Contact Us section of our web site."]
[null,"Thank you for taking our survey - and for helping us serve you better. <p>Please note you will not receive a response from us based on your survey comments.  If you would like us to contact you about your feedback, please visit the Contact Us section of our web site.","Thank you for taking our survey - and for helping us serve you better. <p>Please note you will not receive a response from us based on your survey comments.  If you would like us to contact you about your feedback, please visit the Contact Us section of our web site.","Thank you for taking our survey - and for helping us serve you better. <p>Please note you will not receive a response from us based on your survey comments.  If you would like us to contact you about your feedback, please visit the Contact Us section of our web site."]
[null,"Thank you for taking our survey - and for helping us serve you better. <p>Please note you will not receive a response from us based on your survey comments.  If you would like us to contact you about your feedback, please visit the Contact Us section of our web site.","Thank you for taking our survey - and for helping us serve you better. <p>Please note you will not receive a response from us based on your survey comments.  If you would like us to contact you about your feedback, please visit the Contact Us section of our web site.","Thank you for taking our survey - and for helping us serve you better. <p>Please note you will not receive a response from us based on your survey comments.  If you would like us to contact you about your feedback, please visit the Contact Us section of our web site."]
[null,"Thank you for taking our survey - and for helping us serve you better. <p>Please note you will not receive a response from us based on your survey comments.  If you would like us to contact you about your feedback, please visit the Contact Us section of our web site.","Thank you for taking our survey - and for helping us serve you better. <p>Please note you will not receive a response from us based on your survey comments.  If you would like us to contact you about your feedback, please visit the Contact Us section of our web site.","Thank you for taking our survey - and for helping us serve you better. <p>Please note you will not receive a response from us based on your survey comments.  If you would like us to contact you about your feedback, please visit the Contact Us section of our web site."]
[null,"Thank you for taking our survey - and for helping us serve you better. <p>Please note you will not receive a response from us based on your survey comments.  If you would like us to contact you about your feedback, please visit the Contact Us section of our web site.","Thank you for taking our survey - and for helping us serve you better. <p>Please note you will not receive a response from us based on your survey comments.  If you would like us to contact you about your feedback, please visit the Contact Us section of our web site.","Thank you for taking our survey - and for helping us serve you better. <p>Please note you will not receive a response from us based on your survey comments.  If you would like us to contact you about your feedback, please visit the Contact Us section of our web site."]
[null,"Thank you for taking our survey - and for helping us serve you better. <p>Please note you will not receive a response from us based on your survey comments.  If you would like us to contact you about your feedback, please visit the Contact Us section of our web site.","Thank you for taking our survey - and for helping us serve you better. <p>Please note you will not receive a response from us based on your survey comments.  If you would like us to contact you about your feedback, please visit the Contact Us section of our web site.","Thank you for taking our survey - and for helping us serve you better. <p>Please note you will not receive a response from us based on your survey comments.  If you would like us to contact you about your feedback, please visit the Contact Us section of our web site."]
[null,"Thank you for taking our survey - and for helping us serve you better. <p>Please note you will not receive a response from us based on your survey comments.  If you would like us to contact you about your feedback, please visit the Contact Us section of our web site.","Thank you for taking our survey - and for helping us serve you better. <p>Please note you will not receive a response from us based on your survey comments.  If you would like us to contact you about your feedback, please visit the Contact Us section of our web site.","Thank you for taking our survey - and for helping us serve you better. <p>Please note you will not receive a response from us based on your survey comments.  If you would like us to contact you about your feedback, please visit the Contact Us section of our web site."]
[null,"Thank you for taking our survey - and for helping us serve you better. <p>Please note you will not receive a response from us based on your survey comments.  If you would like us to contact you about your feedback, please visit the Contact Us section of our web site.","Thank you for taking our survey - and for helping us serve you better. <p>Please note you will not receive a response from us based on your survey comments.  If you would like us to contact you about your feedback, please visit the Contact Us section of our web site.","Thank you for taking our survey - and for helping us serve you better. <p>Please note you will not receive a response from us based on your survey comments.  If you would like us to contact you about your feedback, please visit the Contact Us section of our web site."]
[null,"Thank you for taking our survey - and for helping us serve you better. <p>Please note you will not receive a response from us based on your survey comments.  If you would like us to contact you about your feedback, please visit the Contact Us section of our web site.","Thank you for taking our survey - and for helping us serve you better. <p>Please note you will not receive a response from us based on your survey comments.  If you would like us to contact you about your feedback, please visit the Contact Us section of our web site.","Thank you for taking our survey - and for helping us serve you better. <p>Please note you will not receive a response from us based on your survey comments.  If you would like us to contact you about your feedback, please visit the Contact Us section of our web site."]
[null,"Thank you for taking our survey - and for helping us serve you better. <p>Please note you will not receive a response from us based on your survey comments.  If you would like us to contact you about your feedback, please visit the Contact Us section of our web site.","Thank you for taking our survey - and for helping us serve you better. <p>Please note you will not receive a response from us based on your survey comments.  If you would like us to contact you about your feedback, please visit the Contact Us section of our web site.","Thank you for taking our survey - and for helping us serve you better. <p>Please note you will not receive a response from us based on your survey comments.  If you would like us to contact you about your feedback, please visit the Contact Us section of our web site."]
[null,"Thank you for taking our survey - and for helping us serve you better. <p>Please note you will not receive a response from us based on your survey comments.  If you would like us to contact you about your feedback, please visit the Contact Us section of our web site.","Thank you for taking our survey - and for helping us serve you better. <p>Please note you will not receive a response from us based on your survey comments.  If you would like us to contact you about your feedback, please visit the Contact Us section of our web site.","Thank you for taking our survey - and for helping us serve you better. <p>Please note you will not receive a response from us based on your survey comments.  If you would like us to contact you about your feedback, please visit the Contact Us section of our web site."]

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["Model Instance Name: "]
["NASA Mobile"]
["MID:",null,"Existing Measure - Please fill in; New Measure - DOT will fill in"]
["Partitioned (Y/N)?",null,"NO - Mobile Measure"]
["NOTE:  All non-partitioned surveys will NOT be imputed and the elements will be rotated as a default unless otherwise specified and approved by Research."]
["Date:",null,"2012-07-02"]
["NASA Mobile"]
["Model questions utilize the ACSI methodology to determine scores and impacts"]
[null,null,"ELEMENTS (drivers of satisfaction)",null,null,"CUSTOMER SATISFACTION",null,null,"FUTURE BEHAVIORS"]
[null,"MQ Label",null,null,"MQ Label",null,null,"MQ Label"]
[null,null,"Site Information  (1=Poor, 10=Excellent, Don't Know)",null,null,"Satisfaction",null,null,"Return (1=Very Unlikely, 10=Very Likely)"]
[1,"Site Information - Thoroughness","Please rate the thoroughness of site information on this mobile site.",9,"Satisfaction - Overall","What is your overall satisfaction with this mobile site? \n(1=Very Dissatisfied, 10=Very Satisfied)",12,"Return to Mobile Site","How likely are you to return to this mobile site?"]
[2,"Site Information - Answers","Please rate how well the mobile site information provides answers to your questions.",10,"Satisfaction - Expectations","How well does this mobile site meet your expectations? \n1=Falls Short, 10=Exceeds)",null,null,"Recommend (1=Very Unlikely, 10=Very Likely)"]
[null,null,"Look and Feel (1=Poor, 10=Excellent, Don't Know)",11,"Satisfaction - Ideal","How does this site compare to your idea of an ideal mobile website? \n(1=Not Very Close, 10=Very Close)",13,"Recommend Mobile Site","How likely are you to recommend this mobile site to someone else?"]
[3,"Look and Feel - Appeal","Please rate the visual appeal of this mobile site."]
[4,"Look and Feel - Readability","Please rate the readability of the pages on this mobile site. "]
[null,null,"Navigation (1=Poor, 10=Excellent, Don't Know)"]
[5,"Navigation - Organized","Please rate how well this mobile site is organized."]
[6,"Navigation - Options","Please rate the options available for navigating this mobile site."]

{"sheet":"Current CQs","index":3,"n_rows":35,"n_cols":11,"rows_kept":35,"cut":false,"hidden":false,"merged":[[3,1,3,2],[5,0,5,10],[27,2,28,2],[22,2,23,2],[9,2,10,2]],"flags":["formulas_cached_only"]}
["Model Instance Name: ",null,null,null,"red & strike-through:  DELETE"]
["NASA Mobile",null,null,null,"underlined & italicized: RE-ORDER"]
["MID: Existing Measure - Please fill in; New Measure - DOT will fill in",null,null,null,"pink: ADDITION"]
["Date:","2012-07-02",null,null,"blue + -->: REWORDING"]
[]
["NASA Mobile CUSTOM QUESTION LIST"]
["QID","Skip Logic Label","Question Text","AnswerIDs (DOT)","Answer Choices \n(limited to 50 characters)","Skip to","Type (select from list)","Single or Multi","Required\nY/N","Special Instructions","CQ Label"]
[null,null,"Was this your first time visiting this mobile site?",null,"Yes","Radio button,  one-up vertical","Single","Y",null,null,"Visit Freq"]
[{"$nulls":4},"No"]
[null,null,"What was the primary goal of your visit to NASA's mobile site today?",null,"View NASA Top Stories",null,"Radio button,  one-up vertical","Single","Y",null,"Primary Task"]
[{"$nulls":4},"Watch NASA videos"]
[{"$nulls":4},"Look for NASA images"]
[{"$nulls":4},"Look for NASA news"]
[{"$nulls":4},"Find out information about NASA missions"]
[{"$nulls":4},"Follow NASA Twitter updates"]
[{"$nulls":4},"Other"]
[null,null,"Please tell us more about what you primarily wanted to accomplish on the site today.",null,null,null,"Text area,  no char limit","Single","N",null,"OE_Accomplish"]
[null,null,"Were you able to accomplish your primary goal?",null,"Yes",null,"Radio button,  one-up vertical","Single","Y",null,"Accomplish"]
[{"$nulls":4},"No"]
[{"$nulls":4},"Partially"]
[null,null,"Did you watch one of NASA's videos today?",null,"Yes",null,"Radio button,  one-up vertical","Single","Y",null,"Video"]
[{"$nulls":4},"No"]
[null,null,"Which of the following would you like to see more of on the NASA mobile site? (select all that apply)",null,"News Stories",null,"Checkbox,  one-up vertical","Multi","Y",null,"More Of"]
[{"$nulls":4},"Images"]
[{"$nulls":4},"Videos"]
[{"$nulls":4},"Social Media Feeds"]
[{"$nulls":4},"None of the above"]
[null,null,"Which of the following social networking resources do you use to stay connected with NASA? (select all that apply)",null,"Twitter",null,"Checkbox,  one-up vertical","Multi","Y",null,"Social Networks"]
[{"$nulls":4},"Facebook"]
[{"$nulls":4},"Google +"]
[{"$nulls":4},"YouTube"]
[{"$nulls":4},"Ustream"]
[{"$nulls":4},"Flickr"]
[{"$nulls":4},"None of the above"]
[null,null,"Please provide one suggestion to improve this mobile site.",null,null,null,"Text area,  no char limit","Single","N",null,"Suggestions"]

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["Holiday 2010 Custom Question Setup",null,null,null,"red & strike-through:  DELETE"]
[{"$nulls":4},"underlined & italicized: RE-ORDER"]
["YOU MUST KEEP THE CQ LABELS AS THEY ARE LABELED BELOW",null,null,null,"pink: ADDITION"]
[{"$nulls":4},"blue + -->: REWORDING"]
[]
[" CUSTOM QUESTION LIST"]
["QID\n(Group ID)","Skip Logic Label","Question Text","Answer IDs\n (DOT ONLY)","Answer Choices \n(limited to 50 characters)","Skip to","Type (select from list)","Single or Multi","Required\nY/N","Special Instructions","CQ Label "]
["Generic \"spend\" intention for benchmarking and to compare to 2008, 2009 and 2010",null,"Do you expect to spend more or less online during the 2010 holiday season compared to 2009?",null,"A lot more",null,"Drop down,  select one","Single","Y",null,"H2010 - Generic Spend "]
[{"$nulls":4},"A little more"]
[{"$nulls":4},"I expect to spend about the same amount as last year"]
[{"$nulls":4},"A little less"]
[{"$nulls":4},"A lot less"]
[{"$nulls":4},"Not sure"]
["Spend intention with this retailer",null,"Do you expect to spend more or less online during the 2010 holiday season with retailer.com compared to 2009?",null,"I didn't purchase anything from retailer.com last year",null,"Radio button,  one-up vertical","Single","Y","Skip Logic Group","H2010 - Specific Spend "]
[{"$nulls":4},"A lot more","R"]
[{"$nulls":4},"A little more","R"]
[{"$nulls":4},"I expect to spend about the same amount as last year"]
[{"$nulls":4},"A little less","S"]
[{"$nulls":4},"A lot less","S"]
[{"$nulls":4},"Not sure"]
[null,"R","Why do you expect to spend more online with retailer.com this holiday season? (please select all that apply)",null,"Promotions ($ or % off offers)",null,"Checkbox,  one-up vertical","Multi","Y","Skip Logic Group","H2010 - Spend More"]
[{"$nulls":4},"Quality of merchandise"]
[{"$nulls":4},"Merchandise selection"]
[{"$nulls":4},"Good return policy"]
[{"$nulls":4},"Online product prices"]
[{"$nulls":4},"Shipping costs"]
[{"$nulls":4},"Availability of merchandise"]
[{"$nulls":4},"Better personal economic circumstances this year"]
[{"$nulls":4},"Other (please specify):","Z"]
[null,"Z","Other reason to spend more online:",null,null,null,"Text field,  <100 char","Open-ended","N","Skip Logic Group","H2010 - OE Spend More"]
[null,"S","Why do you expect to spend less online with retailer.com this holiday season?  (please select all that apply)",null,"Promotions were not appealing  ($ or % off offers)",null,"Checkbox,  one-up vertical","Multi","Y","Skip Logic Group","H2010 - Spend Less"]
[{"$nulls":4},"Quality of merchandise "]
[{"$nulls":4},"Poor merchandise selection"]
[{"$nulls":4},"Return policy"]
[{"$nulls":4},"Online product prices"]
[{"$nulls":4},"Shipping costs"]
[{"$nulls":4},"Poor availability of merchandise"]
[{"$nulls":4},"Worse personal economic circumstances this year"]
[{"$nulls":4},"Other (please specify):","Y"]
[null,"Y","Other reason to spend less online:",null,null,null,"Text field,  <100 char","Open-ended","N","Skip Logic Group","H2010 - OE Spend Less"]
["For On-Exit, what did you do?",null,"Please tell us what you did on retailer.com today.",null,"I made a purchase for myself today",null,"Radio button,  one-up vertical","Single","Y","Skip Logic Group","H2010 - Did on Site"]
[{"$nulls":4},"I bought a gift for someone else today"]
[{"$nulls":4},"I was browsing today to purchase online later"]
[{"$nulls":4},"I was browsing today to purchase at one of the store locations"]
[{"$nulls":4},"I was browsing today to see what you have "]
[{"$nulls":4},"Other (please specify):","U"]
[null,"U","What else did you do on retailer.com today? ",null,null,null,"Text field,  <100 char","Open-ended","N","Skip Logic Group","H2010 - OE Did on Site"]

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["Holiday 2011 Custom Question Setup",null,null,null,"red & strike-through:  DELETE"]
[{"$nulls":4},"underlined & italicized: RE-ORDER"]
["YOU MUST KEEP THE CQ LABELS AS THEY ARE LABELED BELOW",null,null,null,"pink: ADDITION"]
[{"$nulls":4},"blue + -->: REWORDING"]
[]
[" CUSTOM QUESTION LIST"]
["QID","Skip Logic Label","Question Text","AnswerIDs (DOT)","Answer Choices \n(limited to 50 characters)","Skip to","Type (select from list)","Single or Multi","Required\nY/N","Special Instructions","CQ Label","Application Notes"]
[null,null,"Do you expect to spend more or less online during the 2011 holiday season compared to 2010?",null,"A lot more",null,"Drop down,  select one","Single ","Y",null,"H2011-Spend general","Benchmarking question fro 2008, should be a part of all Holiday questions"]
[{"$nulls":4},"A little more"]
[{"$nulls":4},"I expect to spend about the same amount as last year"]
[{"$nulls":4},"A little less"]
[{"$nulls":4},"A lot less"]
[{"$nulls":4},"Not sure"]
[null,null,"Do you expect to spend more or less online during the 2011 holiday season with retailer.com compared to 2010?",null,"I didn't purchase anything from retailer.com last year",null,"Drop down,  select one","Single ","Y","Skip Logic Group","H2011-Spend retailer","Added in 2009, relates directly to the retailer and should be a part of the holiday battery "]
[{"$nulls":4},"A lot more","A"]
[{"$nulls":4},"A little more","A"]
[{"$nulls":4},"I expect to spend about the same amount as last year"]
[{"$nulls":4},"A little less","B"]
[{"$nulls":4},"A lot less","B"]
[{"$nulls":4},"Not sure"]
[null,"A","Why do you expect to spend more online with retailer.com this holiday season? (please select all that apply)",null,"Promotions ($ or % off offers)",null,"Checkbox,  one-up vertical","Multi","Y","Skip Logic Group","H2011-Spend more"]
[{"$nulls":4},"Quality of merchandise",{"$nulls":4},"Randomize"]
[{"$nulls":4},"Merchandise selection"]
[{"$nulls":4},"Good return policy"]
[{"$nulls":4},"Online product prices"]
[{"$nulls":4},"Shipping costs"]
[{"$nulls":4},"Availability of merchandise"]
[{"$nulls":4},"Better personal economic circumstances this year"]
[{"$nulls":4},"Other (please specify):","C",null,null,null,"Anchor Answer Choice"]
[null,"C","Other reason to spend more online:",null,null,null,"Text area,  no char limit",null,"N",null,"H2011-Spend  more other"]
[null,"B","Why do you expect to spend less online with retailer.com this holiday season?  (please select all that apply)",null,"Promotions were not appealing  ($ or % off offers)",null,"Checkbox,  one-up vertical","Multi","Y","Skip Logic Group","H2011-Spend less"]
[{"$nulls":4},"Quality of merchandise ",{"$nulls":4},"Randomize"]
[{"$nulls":4},"Poor merchandise selection"]
[{"$nulls":4},"Return policy"]
[{"$nulls":4},"I'm trying to save more and spend less"]
[{"$nulls":4},"Online product prices"]
[{"$nulls":4},"Shipping costs"]
[{"$nulls":4},"Poor availability of merchandise"]
[{"$nulls":4},"Worse personal economic circumstances this year"]
[{"$nulls":4},"Other (please specify):","CC",null,null,null,"Anchor Answer Choice"]
[null,"CC","Other reason to spend less online:",null,null,null,"Text area,  no char limit",null,"N",null,"H2011-Spend  less other"]
[null,null,"Please tell us what you did on retailer.com today.",null,"I made a purchase for myself today",null,"Radio button,  one-up vertical","Single","Y","Skip Logic Group","H2011-task accomp","Only ask if you do not have a \"What did  you do?\" question.  Do not replace what you have you will lose trending."]
[{"$nulls":4},"I bought a gift for someone else today"]
[{"$nulls":4},"I was browsing today to purchase online later",{"$nulls":4},"Randomize"]
[{"$nulls":4},"I was browsing today to purchase at one of the store locations"]
[{"$nulls":4},"I was browsing today to see what you have "]
[{"$nulls":4},"Other (please specify):","A",null,null,null,"Anchor Answer Choice"]
[null,"A","What else did you do on retailer.com today? ",null,null,null,"Text area,  no char limit",null,"N","Skip Logic Group","H2011-task accomp other"]
[null,null,"Did you access (insert retailer's name here) mobile website, or mobile shopping app while holiday shopping this year?",null,"Yes","A","Radio button,  one-up vertical","Single","Y","Skip Logic Group","H2011-access mobile","Should be used if retailer has a mobile app"]
[{"$nulls":4},"No"]
[null,"A","Why did you do so?  (please select all that apply)",null,"To compare different products",null,"Checkbox,  one-up vertical","Multi-select","Y","Skip Logic Group","H2011-why access mobile"]
[{"$nulls":4},"To look up price information about a product",{"$nulls":4},"Randomize"]
[{"$nulls":4},"To look up product specifications"]
[{"$nulls":4},"To view product reviews"]
[{"$nulls":4},"To make a purchase"]
[{"$nulls":4},"To find a store location"]
[{"$nulls":4},"Another reason:","B",null,null,null,"Anchor Answer Choice","H2011-access other"]
[null,"B","Please specify the other reason you accessed the company's website or app from a mobile device:",null,null,null,"Text area,  no char limit",null,"N","Skip Logic Group","H2011-why access other"]
[null,null,"Have you ever used a mobile device to access any retailer’s website, mobile website, or mobile shopping app?",null,"Yes","AA","Radio button,  one-up vertical","Single","Y",null,"H2011-mobile any","Should be asked of all regardless if they have a mobile device app or not.  It is a global question getting a read on visitors."]
[{"$nulls":4},"No, and I don't plan to"]
[{"$nulls":4},"No, but I might in the future"]
[{"$nulls":4},"Not sure"]
[null,"AA","Which of the following ways did you use your mobile device this holiday season? (please select all that apply)",null,"I used my mobile device to access the Internet to research products (compare product details, look up prices, find store locations, etc.)","A","Checkbox,  one-up vertical","Multi","Y","Skip Logic Group","H2011-mobile use","Global use of mobile app, can be asked of all"]
[{"$nulls":4},"I made purchases online from my mobile device","A"]
[{"$nulls":4},"I used my mobile device to compare products or prices while shopping in person in a store","A"]
[{"$nulls":4},"I used retailer-developed mobile shopping apps","A"]
[{"$nulls":4},"None of the above",{"$nulls":4},"Exclusive Answer Choice"]
[null,"A","How did you use your mobile device while in retail stores this holiday season? (please select all that apply)",null,"I accessed the store's website ",null,"Checkbox,  one-up vertical","Multi","Y","Skip Logic Group","H2011-mobile use store"]
[{"$nulls":4},"I accessed a competitor's website "]
[{"$nulls":4},"I accessed a shopping comparison website (Shopzilla.com, Shopping.com)"]
[{"$nulls":4},"I accessed the store's mobile shopping app "]
[{"$nulls":4},"I accessed a competitor's mobile shopping app "]
[{"$nulls":4},"None of the above",{"$nulls":4},"Exclusive Answer Choice"]
[null,null,"Please think about your shopping preferences.  \n\nIn general, which of the following is your preferred way to shop for the type of product you researched or purchased today? ",null,"Research and buy online, have product delivered",null,"Radio button,  one-up vertical","Single","Y","Randomize","H2011-shop preference","Should be a part of the Holiday battery of questions.  Gets at shopping preference and will be left on after January."]
[{"$nulls":4},"Research and buy online, pick up in store "]
[{"$nulls":4},"Research in a catalog and call to order"]
[{"$nulls":4},"Research online, call to order"]
[{"$nulls":4},"Research in a catalog and buy online"]
[{"$nulls":4},"Research online, buy in store "]
[{"$nulls":4},"Research in store, buy online "]
[{"$nulls":4},"Research and buy in store"]
[{"$nulls":4},"None of the above",null,null,"Exclusive Answer Choice",null,"Anchor Answer Choice"]

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["Festive Season 2011 Custom Question Setup",null,null,null,"red & strike-through:  DELETE"]
[{"$nulls":4},"underlined & italicized: RE-ORDER"]
["YOU MUST KEEP THE CQ LABELS AS THEY ARE LABELED BELOW",null,null,null,"pink: ADDITION"]
[{"$nulls":4},"blue + -->: REWORDING"]
[]
[" CUSTOM QUESTION LIST"]
["QID","Skip Logic Label","Question Text","AnswerIDs (DOT)","Answer Choices \n(limited to 50 characters)","Skip to","Type (select from list)","Single or Multi","Required\nY/N","Special Instructions","CQ Label","Application Notes"]
[null,null,"Do you expect to spend more or less online during the 2011 festive season compared to 2010?",null,"A lot more",null,"Drop down,  select one","Single ","Y",null,"H2011-Spend general","Benchmarking question fro 2008, should be a part of all Holiday questions"]
[{"$nulls":4},"A little more"]
[{"$nulls":4},"I expect to spend about the same amount as last year"]
[{"$nulls":4},"A little less"]
[{"$nulls":4},"A lot less"]
[{"$nulls":4},"Not sure"]
[null,null,"Do you expect to spend more or less online during the 2011 festive season with retailer.co.uk compared to 2010?",null,"I didn't purchase anything from retailer.co.uk last year",null,"Drop down,  select one","Single ","Y","Skip Logic Group","H2011-Spend retailer","Added in 2009, relates directly to the retailer and should be a part of the holiday battery "]
[{"$nulls":4},"A lot more","A"]
[{"$nulls":4},"A little more","A"]
[{"$nulls":4},"I expect to spend about the same amount as last year"]
[{"$nulls":4},"A little less","B"]
[{"$nulls":4},"A lot less","B"]
[{"$nulls":4},"Not sure"]
[null,"A","Why do you expect to spend more online with retailer.co.uk this festive season? (please select all that apply)",null,"Promotions (£ or % off offers)",null,"Checkbox,  one-up vertical","Multi","Y","Skip Logic Group","H2011-Spend more"]
[{"$nulls":4},"Quality of merchandise",{"$nulls":4},"Randomize"]
[{"$nulls":4},"Merchandise selection"]
[{"$nulls":4},"Goods return policy"]
[{"$nulls":4},"Online product prices"]
[{"$nulls":4},"Shipping costs"]
[{"$nulls":4},"Availability of merchandise"]
[{"$nulls":4},"Better personal economic circumstances this year"]
[{"$nulls":4},"Other (please specify):","CC",null,null,null,"Anchor Answer Choice"]
[null,"CC","Other reason to spend more online:",null,null,null,"Text area,  no char limit",null,"N",null,"H2011-Spend  more other"]
[null,"B","Why do you expect to spend less online with retailer.co.uk this festive season?  (please select all that apply)",null,"Promotions were not appealing  (£ or % off offers)",null,"Checkbox,  one-up vertical","Multi","Y","Skip Logic Group","H2011-Spend less"]
[{"$nulls":4},"Quality of merchandise ",{"$nulls":4},"Randomize"]
[{"$nulls":4},"Poor merchandise selection"]
[{"$nulls":4},"Return policy"]
[{"$nulls":4},"I'm trying to save more and spend less"]
[{"$nulls":4},"Online product prices"]
[{"$nulls":4},"Shipping costs"]
[{"$nulls":4},"Poor availability of merchandise"]
[{"$nulls":4},"Worse personal economic circumstances this year"]
[{"$nulls":4},"Other (please specify):","C",null,null,null,"Anchor Answer Choice"]
[null,"C","Other reason to spend less online:",null,null,null,"Text area,  no char limit",null,"N",null,"H2011-Spend  less other"]
[null,null,"Please tell us what you did on retailer.co.uk today.",null,"I made a purchase for myself today",null,"Radio button,  one-up vertical","Single","Y","Skip Logic Group","H2011-task accomp","Only ask if you do not have a \"What did  you do?\" question.  Do not replace what you have you will lose trending."]
[{"$nulls":4},"I bought a gift for someone else today"]
[{"$nulls":4},"I was browsing today to purchase online later",{"$nulls":4},"Randomize"]
[{"$nulls":4},"I was browsing today to purchase at one of the store locations"]
[{"$nulls":4},"I was browsing today to see what you have "]
[{"$nulls":4},"Other (please specify):","A",null,null,null,"Anchor Answer Choice"]
[null,"A","What else did you do on retailer.co.uk today? ",null,null,null,"Text area,  no char limit",null,"N","Skip Logic Group","H2011-task accomp other"]
[null,null,"Did you access (insert retailer's name here) mobile website, or mobile shopping app while Christmas shopping this year?",null,"Yes","A","Radio button,  one-up vertical","Single","Y","Skip Logic Group","H2011-access mobile","Should be used if retailer has a mobile app"]
[{"$nulls":4},"No"]
[null,"A","Why did you do so?  (please select all that apply)",null,"To compare different products",null,"Checkbox,  one-up vertical","Multi","Y","Skip Logic Group","H2011-why access mobile"]
[{"$nulls":4},"To look up price information about a product",{"$nulls":4},"Randomize"]
[{"$nulls":4},"To look up product specifications"]
[{"$nulls":4},"To view product reviews"]
[{"$nulls":4},"To make a purchase"]
[{"$nulls":4},"To find a store location"]
[{"$nulls":4},"Another reason:","B",null,null,null,"Anchor Answer Choice","H2011-access other"]
[null,"B","Please specify the other reason you accessed the company's website or app from a mobile device:",null,null,null,"Text area,  no char limit",null,"N","Skip Logic Group","H2011-why access other"]
[null,null,"Have you ever used a mobile device to access any retailer’s website, mobile website, or mobile shopping app?",null,"Yes","AA","Radio button,  one-up vertical","Single","Y",null,"H2011-mobile any","Should be asked of all regardless if they have a mobile device app or not.  It is a global question getting a read on visitors."]
[{"$nulls":4},"No, and I don't plan to"]
[{"$nulls":4},"No, but I might in the future"]
[{"$nulls":4},"Not sure"]
[null,"AA","Which of the following ways did you use your mobile device during the festive season? (please select all that apply)",null,"I used my mobile device to access the Internet to research products (compare product details, look up prices, find store locations, etc.)","A","Checkbox,  one-up vertical","Multi","Y","Skip Logic Group","H2011-mobile use","Global use of mobile app, can be asked of all"]
[{"$nulls":4},"I made purchases online from my mobile device","A"]
[{"$nulls":4},"I used my mobile device to compare products or prices whilst shopping in person in a store","A"]
[{"$nulls":4},"I used retailer-developed mobile shopping apps","A"]
[{"$nulls":4},"None of the above",{"$nulls":4},"Exclusive Answer Choice"]
[null,"A","How did you use your mobile device while in retail stores during the festive season? (please select all that apply)",null,"I accessed the store's website ",null,"Checkbox,  one-up vertical","Multi","Y","Skip Logic Group","H2011-mobile use store"]
[{"$nulls":4},"I accessed a competitor's website "]
[{"$nulls":4},"I accessed a shopping comparison website (e.g. Shopzilla.co.uk, Shopping.com UK)"]
[{"$nulls":4},"I accessed the store's mobile shopping app "]
[{"$nulls":4},"I accessed a competitor's mobile shopping app "]
[{"$nulls":4},"None of the above",{"$nulls":4},"Exclusive Answer Choice"]
[null,null,"Please think about your shopping preferences.  \n\nIn general, which of the following is your preferred way to shop for the type of product you researched or purchased today? ",null,"Research and buy online, have product delivered",null,"Radio button,  one-up vertical","Single","Y","Randomize","H2011-shop preference","Should be a part of the Holiday battery of questions.  Gets at shopping preference and will be left on after January."]
[{"$nulls":4},"Research and buy online, pick up in store "]
[{"$nulls":4},"Research online, call to order"]
[{"$nulls":4},"Research catalogue buy online"]
[{"$nulls":4},"Research online, buy in store "]
[{"$nulls":4},"Research in store, buy online "]
[{"$nulls":4},"Research and buy in store"]
[{"$nulls":4},"None of the above",null,null,"Exclusive Answer Choice",null,"Anchor Answer Choice"]

{"sheet":"Types","index":7,"n_rows":55,"n_cols":3,"rows_kept":55,"cut":false,"hidden":true,"merged":[],"flags":["formulas_cached_only"]}
["Types",null,"Instructions"]
["Text field,  <100 char",null,"OPS Group*"]
["Text area,  no char limit",null,"Skip Logic Group*"]
["Drop down,  select one",null,"Rank Group*"]
["Radio button,  one-up vertical",null,"Multiple Lists Group*"]
["Radio button,  two-up vertical",null,"Matrix Group*"]
["Radio button,  three-up vertical",null,"Randomize"]
["Radio button,  scale, has don't know",null,"Anchor Answer Choice"]
["Radio button,  scale, no don't know",null,"Mutually Exclusive"]
["Checkbox,  one-up vertical",null,"Hidden CQ"]
[null,null,"Adjust Template/Style Sheet"]
["Checkbox,  two-up vertical",null,"Shared"]
["Checkbox,  three-up vertical"]
[]
[]
["Please Select a Language",null,"Please Select"]
["Arabic - AR",null,"Yes"]
["Australia - AU",null,"No"]
["Belgium - BG",null,"Unsure (PLEASE SEE DOT)"]
["Brazil Portuguese - BP"]
["China - CH"]
["Chinese Traditional - CT"]
["Colombian - CO"]
["Croatian - CR"]
["Czech Republic - CZ"]
["Danish - DN"]
["Dutch - DU"]
["English - EN"]
["Farsi - FS"]
["French - FR"]
["French Canadian - FC"]
["Germany - GR"]
["Global English - GE"]
["Greek - GK"]
["Hungary - HU"]
["Italian - IT"]
["Japan - JP"]
["Korean - KR"]
["Malaysian English - MA"]
["Mandarin - MD"]
["Norwegian - NW"]
["Persian - PN"]
["Poland - PL"]
["Portuguese - PO"]
["Russia - RU"]
["South Africa - SA"]
["South Korean - SK"]
["Spanish - SP"]
["Spanish Original - SO"]
["Spanish Traditional - ST"]
["Swedish - SW"]
["Turkey - TR"]
["United Kingdom - UK"]
["Vietnamese - VT"]
["OTHER LANGUAGE (PLEASE SEE DOT)"]