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["h","Answer value","Answer Tag","Statement"]
[null,1,null,"|1|true|false|"]
[null,2,null,"|2|true|false|"]
[null,3,null,"|3|true|false|"]
[null,4,null,"|4|true|false|"]
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[null,8,null,"|8|true|false|"]
[null,9,null,"|9|true|false|"]
[null,10,null,"|10|true|false|"]

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[]
[null,"The text you see here will appear at the top and bottom of your survey, examples below."]
[null,"Default text is included and you may modify this text as needed."]
[]
[null,"Welcome and Thank You Text"]
[]
[]
[null,null,"Welcome Text",null,"Welcome Text - Tablet / Phone"]
[]
[null,null,"Thank you for visiting consumer.ftc.gov. You've been randomly chosen to take part in a brief survey to let us know what we're doing well and where we can improve. \n\nPlease take a few minutes to share your opinions, which are essential in helping us provide the best online experience possible.",null,"Thank you for visiting ftct.gov. You've been selected to participate in a brief survey to let us know how we can improve your experience. Please take a minute to share your opinions."]
{"$rows_empty":8}
[null,null,"Thank You Text",null,"Thank You Text - Tablet / Phone"]
[]
[null,null,"Thank you for taking our survey - and for helping us serve you better. \n\nPlease note you will not receive a response from us based on your survey comments. If you would like us to contact you about your feedback, please visit the Contact Us section of our website.",null,"Thank you for taking our survey - and for helping us serve you better. \nWe appreciate your input!\n"]
[null,null,"Thank you for taking our survey - and for helping us serve you better. <p>Please note you will not receive a response from us based on your survey comments.  If you would like us to contact you about your feedback, please visit the Contact Us section of our web site."]
[null,null,"Thank you for taking our survey - and for helping us serve you better. <p>Please note you will not receive a response from us based on your survey comments.  If you would like us to contact you about your feedback, please visit the Contact Us section of our web site."]
[null,null,"Thank you for taking our survey - and for helping us serve you better. <p>Please note you will not receive a response from us based on your survey comments.  If you would like us to contact you about your feedback, please visit the Contact Us section of our web site."]
[null,null,"Thank you for taking our survey - and for helping us serve you better. <p>Please note you will not receive a response from us based on your survey comments.  If you would like us to contact you about your feedback, please visit the Contact Us section of our web site."]
[null,null,"Thank you for taking our survey - and for helping us serve you better. <p>Please note you will not receive a response from us based on your survey comments.  If you would like us to contact you about your feedback, please visit the Contact Us section of our web site."]
[null,null,"Thank you for taking our survey - and for helping us serve you better. <p>Please note you will not receive a response from us based on your survey comments.  If you would like us to contact you about your feedback, please visit the Contact Us section of our web site."]
[null,null,"Thank you for taking our survey - and for helping us serve you better. <p>Please note you will not receive a response from us based on your survey comments.  If you would like us to contact you about your feedback, please visit the Contact Us section of our web site."]
[]
[null,null,"Example Desktop",null,"Example Mobile"]

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["Measure Name"]
["Custom Qualifier Page"]
["Custom Invitation Text"]
["Custom Tracker Text"]
[]
["MID","Language","Target Country","Target Audience ","Website URL","Notes"]

{"sheet":"How to read this file","index":3,"n_rows":13,"n_cols":2,"rows_kept":13,"cut":false,"hidden":true,"merged":[],"flags":["formulas_cached_only"]}
[]
[null,"Welcome and Thank You Text"]
[null,"The text you see here will appear at the top and bottom of your survey. Default text is included and you may modify this text as needed."]
[]
[null,"Model Questions"]
[null,"As discussed during the kick-off call, the model questions are part of the ForeSee methodology. For consistency within the model, these questions are standardized and have been tested and validated. Standardization of model questions allows benchmarking across companies/industries, and these questions are used in calculating scores and impacts. "]
[null,"Focus on the future behaviors; I’ve started with some that I believe are a good fit but we can certainly make adjustments. These are desired customer outcomes that are impacted by customer satisfaction."]
[]
[null,"Custom Questions"]
[null,"When reviewing the custom questions tab, keep in mind these questions are used for segmentation analysis of the model data. It is suggested that you add, delete or change custom questions over time, as your needs or business objectives change. "]
[null,"Focus Area #1: Achieving Actionable Data\n- Know what changes are being made based on the intelligence\n- Change Custom Questions so that stakeholders see a clear “must do”"]
[null,"Focus Area #2: Aligning Data to Business Strategies\n- Update your Custom Questions as business cycles change\n- Integrate Executive Level questions to evaluate initiatives"]
[null,"Focus Area #3: Strategic and Tactical Value\n- Influence Board Room Decisions\n- Change Operational Approaches\n- Mature Your Research"]

{"sheet":"Model Questions","index":4,"n_rows":24,"n_cols":9,"rows_kept":24,"cut":false,"hidden":false,"merged":[[6,8,7,8],[6,1,7,1],[6,2,7,2],[6,4,7,4],[6,5,7,5],[6,7,7,7]],"flags":["formulas_cached_only"]}
["Model Name",null,"FTC.gov Consumer Desktop Informational",{"$nulls":4},"Red & Strike-Through:  Delete"]
["Model ID",{"$nulls":6},"Underlined & Italicized: Re-order"]
["Partitioned",null,"Yes - 2MQ",{"$nulls":4},"Pink: Addition"]
["Date",{"$nulls":6},"Blue: Reword"]
["Model Version",null,"17.3.Y"]
[]
[null,"Label","Satisfaction Questions",null,"Label","Element Questions",null,"Label","Future Behaviors"]
[]
[null,null,"Satisfaction",null,null,"Site Performance (1=Poor, 10=Excellent, Don't Know)",null,null,"Brand Confidence (1=Not At All Confident, 10=Very Confident)"]
[1,"Satisfaction - Overall","What is your overall satisfaction with this site? \n(1=Very Dissatisfied, 10=Very Satisfied)",5,"Site Performance - Speed","Please rate the speed that pages and content loaded for you.",20,"Brand Confidence","Please rate your level of confidence in the FTC."]
[2,"Satisfaction - Expectations","How well does this site meet your expectations? \n(1=Falls Short, 10=Exceeds)",6,"Site Performance - Completeness","Please rate the consistency of complete loading of pages and content.",null,null,"Return \n(1=Very Unlikely, 10=Very Likely)"]
[3,"Satisfaction - Ideal","How does this site compare to an ideal website? \n(1=Not Very Close, 10=Very Close)",7,"Site Performance -Responsiveness","Please rate the responsiveness of the pages to your actions.",21,"Return","How likely are you to return to consumer.FTC.gov in the future? "]
[{"$nulls":5},"Look and Feel (1=Poor, 10=Excellent, Don't Know) ",null,null,"Recommend \n(1=Very Unlikely, 10=Very Likely)"]
[null,null,null,8,"Look and Feel - Appeal","Please rate the visual appeal of the pages that you visited.",22,"Recommend ","How likely are you to recommend consumer.FTC.gov to someone else?"]
[null,null,null,9,"Look and Feel - Spacing","Please rate the spacing between items on the pages that you visited.",null,null,"Primary Resource\n(1=Very Unlikely, 10=Very Likely)"]
[null,null,null,10,"Look and Feel - Readability","Please rate the legibility of the pages that you visited.",23,"Primary Resource","How likely are you to use consumer.FTC.gov as your primary resource for information?"]
[{"$nulls":5},"Navigation (1=Poor, 10=Excellent, Don't Know)"]
[null,null,null,11,"Navigation - Ease","Please rate the ease of finding what you were looking for."]
[null,null,null,12,"Navigation - Layout","Please rate the page layout on displaying content and links where you could find them."]
[null,null,null,13,"Navigation - Links","Please rate the links on taking you where you needed to go."]
[{"$nulls":5},"Site Information (1=Poor, 10=Excellent, Don't Know)"]
[null,null,null,14,"Site Information - Relevance","Please rate the relevance to your interests of the information that you found."]
[null,null,null,15,"Site Information - Thoroughness","Please rate the thoroughness of the information that you found."]
[null,null,null,16,"Site Information - Readability","Please rate the readability of the information that you found."]

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["Model Name",null,"FTC Complaint Assistant Mobile",null,"Red & Strike-Through:  Delete"]
["Model ID",null,null,null,"Underlined & Italicized: Re-order"]
["Partitioned",null,"Yes - 2MQ",null,"Pink: Addition"]
["Date",null,null,null,"Blue: Reword"]
["Model Version",null,"18.1.J"]
[]
[null,"Label","Satisfaction Questions",null,"Label","Element Questions",null,"Label","Future Behaviors"]
[]
[null,null,"Satisfaction",null,null,"Site Performance (1=Poor, 10=Excellent, Don't Know)",null,null,"Brand Confidence (1=Not At All Confident, 10=Very Confident)"]
[1,"Satisfaction - Overall","What is your overall satisfaction with this site? \n(1=Very Dissatisfied, 10=Very Satisfied)",null,"Site Performance - Framing Text","Please rate how the pages and content loaded for you on the following:",17,"Brand Confidence","Please rate your level of confidence in Federal Trade Comission Complaint Assistant."]
[2,"Satisfaction - Expectations","How well does this site meet your expectations? \n(1=Falls Short, 10=Exceeds)",5,"Site Performance - Speed","Speed",null,null,"Return \n(1=Very Unlikely, 10=Very Likely)"]
[3,"Satisfaction - Ideal","How does this site compare to an ideal website? \n(1=Not Very Close, 10=Very Close)",6,"Site Performance - Completeness","Consistency of complete loading",18,"Return","How likely are you to return to ftccomplaintassistant.gov in the future? "]
[null,"Choose one NPS/LTR Question","Recommend (NPS)\n(1=Very Unlikely, 10=Very Likely)",7,"Site Performance -Responsiveness","Responsiveness to your actions",null,null,"Recommend Company \n(1=Very Unlikely, 10=Very Likely)"]
[4,"Recommend","How likely are you to recommend ftccomplaintassistant.gov to someone else?",null,null,"Look and Feel (1=Poor, 10=Excellent, Don't Know)",19,"Recommend Company","How likely are you to recommend Federal Trade Comission Complaint Assistant to someone else?"]
[null,null,"Recommend 0 to 10\n(0=Very Unlikely, 10=Very Likely)",null,"Look and Feel - Framing text","Please rate the pages on this site that you visited on the following:",null,null,"Primary Resource\n(1=Very Unlikely, 10=Very Likely)"]
[4,"Recommend 0 to 10","How likely are you to recommend ftccomplaintassistant.gov to someone else?",8,"Look and Feel - Appeal","Visual appeal",20,"Primary Resource","How likely are you to use ftccomplaintassistant.gov as your primary resource for information about Federal Trade Comission Complaint Assistant?"]
[null,null,null,9,"Look and Feel - Spacing","Spacing between items"]
[null,null,null,10,"Look and Feel - Legibility","Legibility of displayed text"]
[{"$nulls":5},"Navigation (1=Poor, 10=Excellent, Don't Know) "]
[{"$nulls":4},"Navigation - Framing Text","Please rate your experience in finding what you needed on this site on the following:"]
[null,null,null,11,"Navigation - Ease","Ease of finding"]
[null,null,null,12,"Navigation - Layout","The page layout on displaying content and links where you could find them."]
[null,null,null,13,"Navigation - Links","The links on taking you where you needed to go."]
[{"$nulls":5},"Site Information (1=Poor, 10=Excellent, Don't Know)"]
[{"$nulls":4},"Site Information - Framing Text","Please rate the information on this site that you found on the following:"]
[null,null,null,14,"Site Information - Relevance","Relevance to your interests "]
[null,null,null,15,"Site Information - Thoroughness","Thoroughness"]
[null,null,null,16,"Site Information - Readability","Readability"]

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["Model Name",null,null,"FTC.gov Consumer Desktop Informational",null,null,null,"Red & Strike-Through:  Delete"]
["Model ID",null,null,0,null,null,null,"Underlined & Italicized: Re-order"]
["Partitioned",null,null,"Yes - 2MQ",null,null,null,"Pink: Addition"]
["Date",{"$nulls":6},"Blue: Reword"]
[]
["QID","AP Question Tag","Skip From","Question Text","Answer Choices","Skip To","AP Answer Tag","Required\nY/N","Type","Special Instructions","CQ Label"]
[null,null,null,"How often do you visit this site?","First time",null,null,"Y","Drop down,  select one",null,"Visit Frequency"]
[{"$nulls":4},"Daily"]
[{"$nulls":4},"Weekly"]
[{"$nulls":4},"Monthly"]
[{"$nulls":4},"Once every few months"]
[{"$nulls":4},"Once every 6 months or less"]
[null,null,null,"Which of the following topics if any, were you interested in while on the site today? (Please select all that apply)","Money and credit",null,null,"Y","Checkbox,  one-up vertical",null,"Topics"]
[{"$nulls":4},"Homes and mortgages"]
[{"$nulls":4},"Health and fitness"]
[{"$nulls":4},"Jobs and making money"]
[{"$nulls":4},"Privacy, identity and online security"]
[{"$nulls":4},"Scams "]
[{"$nulls":4},"None of these",{"$nulls":4},"Mutually Exclusive"]
[null,null,null,"What was your primary reason for visiting consumer.FTC.gov today?","File a consumer complaint",null,null,"Y","Radio button,  one-up vertical","Skip Logic Group*","Primary Reason"]
[{"$nulls":4},"Find out if something is a scam"]
[{"$nulls":4},"Learn what to do if I was scammed"]
[{"$nulls":4},"Report a scam"]
[{"$nulls":4},"Learn about refunds or getting my money back"]
[{"$nulls":4},"Register for \"Do Not Call\""]
[{"$nulls":4},"Report identity theft"]
[{"$nulls":4},"Get my free credit report"]
[{"$nulls":4},"Order free printed resources"]
[{"$nulls":4},"Sign up for email updates"]
[{"$nulls":4},"Get tips about a specific topic"]
[{"$nulls":4},"Other (please specify)","A"]
[null,null,"A","Please specify your other reason for visiting consumer.FTC.gov today.",null,null,null,"N","Text area,  no char limit","Skip Logic Group*","OE_Primary Reason"]
[null,null,null,"Who were you looking for information for today?","Myself",null,null,"Y","Radio button,  one-up vertical","Skip Logic Group*","Audience"]
[{"$nulls":4},"A friend"]
[{"$nulls":4},"A family member"]
[{"$nulls":4},"Other"]
[null,null,null,"What is your primary role in visiting the site today?","Consumer",null,null,"Y","Radio button,  one-up vertical","Skip Logic Group*","Primary Role"]
[{"$nulls":4},"Consumer advocate or educator"]
[{"$nulls":4},"Military"]
[{"$nulls":4},"Academic"]
[{"$nulls":4},"Other","A"]
[null,null,"A","Please specify your other role in visiting consumer.FTC.gov today.",null,null,null,"N","Text area,  no char limit","Skip Logic Group*","OE_Primary Role"]
[null,null,null,"Did you accomplish what you wanted to do today on consumer.FTC.gov?","Yes",null,null,"Y","Drop down,  select one","Skip Logic Group*","Accomplish"]
[{"$nulls":4},"No","A"]
[null,null,"A","Please tell us why you were unable to accomplish your task today.",null,null,null,"N","Text area,  no char limit","Skip Logic Group*","OE_Not Accomplish"]
[null,null,null,"How would you describe your experience navigating the site today?","I had no difficulty navigating the site",null,null,"Y","Radio button,  one-up vertical","Skip Logic Group*","Navigation experience-single"]
[{"$nulls":4},"I had some difficulty navigating the site","Z"]
[{"$nulls":4},"I had a lot of difficulty navigating the site","Z"]
[null,null,"Z","What specific problems did you have with the site's navigation? (Please select all that apply.)","Links and labels were confusing or didn't take me where expected",null,null,"Y","Checkbox,  one-up vertical","Skip Logic Group*","Navigation experience"]
[{"$nulls":4},"I had difficulty finding relevant information"]
[{"$nulls":4},"Too many options to choose from"]
[{"$nulls":4},"I had technical difficulties (error messages, broken links, etc.)"]
[{"$nulls":4},"I could not navigate back to previous information"]
[{"$nulls":4},"I had a navigation difficulty not listed above","A"]
[null,null,"A","Please specify your other navigation difficulty.",null,null,null,"N","Text area,  no char limit","Skip Logic Group*","OE_Nav Experience"]
[null,null,null,"Did you find the search feature helpful?","Yes","A",null,"Y","Drop down,  select one","Skip Logic Group*","Search experience"]
[{"$nulls":4},"No","A"]
[{"$nulls":4},"I did not use the search feature"]
[null,null,"A","Please describe why you did not find the search feature helpful.",null,null,null,"N","Text area,  no char limit","Skip Logic Group*","OE_Search experience"]
[null,null,null,"Which category includes your age?","Under 18",null,null,"Y","Drop down,  select one",null,"Age"]
[{"$nulls":4},"18 - 24"]
[{"$nulls":4},"25 - 34"]
[{"$nulls":4},"35 - 44"]
[{"$nulls":4},"45 - 54"]
[{"$nulls":4},"55 - 64"]
[{"$nulls":4},"65 or older"]
[{"$nulls":4},"Prefer not to respond"]
[null,null,null,"If you could make one improvement to Consumer.FTC.gov, what would it be?",null,null,null,"N","Text area,  no char limit",null,"One Improvement"]

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["Attribute","Value"]
["Channel","Web"]
["Touchpoint Name","Informational"]
["Hierarchy","No"]
["Model Type","PredCSAT Web Info"]
["Journey Phase","Awareness"]
["Touchpoint Type","Standard"]
["Partner Involved","No"]
["Replay","No"]
["Version Number of Model Template","17.3.Y"]
[]
["Survey Type","PREDCSAT_NPS"]
["Look and Feel","Single Page"]
["Theme Color","#009fea"]

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["Types","Instructions","Custom Text"]
["Checkbox,  one-up vertical","Anchor Answer Choice","Yes"]
["Checkbox,  two-up vertical","EPP","No"]
["Checkbox,  three-up vertical","Multiple Lists Group*","Unsure"]
["Drop down,  select one","Mutually Exclusive"]
["Radio button,  one-up vertical","OPS Group*"]
["Radio button,  two-up vertical","Randomize"]
["Radio button,  three-up vertical","Rank Group*"]
["Radio button,  scale, has don't know","Skip Logic Group*"]
["Radio button,  scale, no don't know","True Conversion"]
["Text area,  no char limit"]
["Text field,  <100 char"]