3060-AJ10 200904 Unified Agenda of Federal Regulatory and Deregulatory Actions 3060 Federal Communications Commission FCC Sponsorship Identification Rules and Embedded Advertising (MB Docket No. 08-90) Substantive, Nonsignificant Previously Published in The Unified Agenda Long-Term Actions Undetermined No Not Yet Determined 47 USC 154(i) and (j) 47 USC 303(r) 47 USC 303(a) 47 USC 317 47 USC 405 47 USC 508 No NPRM and NOI 07/24/2008 73 FR 43194 NPRM Comment Period End 09/22/2008 Next Action Undetermined To Be Determined Yes Businesses Undetermined Yes No Brendan Murray 3060 Federal Communications Commission FCC 202 418-1573 brendan.murray@fcc.gov 45 L Street NE, Washington DC 20554