3084-AB76 202310 The Regulatory Plan and the Unified Agenda of Federal Regulatory and Deregulatory Actions 3084 Federal Trade Commission FTC Trade Regulation Rule Concerning Reviews and Endorsements

On November 8, 2022, the Federal Trade Commission issued an advance notice of proposed rulemaking that proposed commencing a rulemaking proceeding to address certain deceptive or unfair uses of reviews and endorsements. 87 FR 67424 (Nov. 8, 2022). The Commission solicited written comment, data, and arguments concerning the need for such a rulemaking to prevent unfair or deceptive marketing utilizing reviews and endorsements. The comment period closed on January 9, 2023. Staff anticipates Commission action by June 2023. On July 31, 2023, the Commission issued a Notice of Proposed Rulemaking seeking public comments concerning the utility and scope of the proposed trade regulation rule to prohibit the specified unfair or deceptive acts or practices. 88 FR 49364 (July 31, 2023). The comment period closed on September 29, 2023, and FTC staff are reviewing the comments.

]]> Substantive, Nonsignificant Previously Published in The Unified Agenda Proposed Rule Stage Undetermined No to be codified at 16 CFR 461 15 U.S.C. 57a No ANPRM 11/08/2022 87 FR 67424 ANPRM Comment Period End 01/09/2023 NPRM 07/31/2023 88 FR 49364 NPRM Comment Period End 09/29/2023 FTC Staff Review of Public Comments 01/00/2024 Undetermined Businesses None No No https://www.ftc.gov/news-events/news/press-releases/2023/06/federal-trade-commission-announces-proposed-rule-banning-fake-reviews-testimonials No No Michael Ostheimer F. Attorney 3084 Federal Trade Commission FTC 202 326-2699 mostheimer@ftc.gov 600 Pennsylvania Avenue NW, Mailstop CC-10507, Washington DC 20580