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SEC RIN: 3235-AL27 Publication ID: Fall 2011 
Title: ●Personalized Investment Advice Standard of Conduct 
Abstract: The Division, along with the Division of Trading and Markets, is considering recommending the Commission propose investment adviser and broker-dealer standards of conduct pursuant to section 913 of the Dodd-Frank Act to make consistent the standards of conduct applying when retail customers receive personalized investment advice about securities from broker-dealers or investment advisers. 
Agency: Securities and Exchange Commission(SEC)  Priority: Substantive, Nonsignificant 
RIN Status: First time published in the Unified Agenda Agenda Stage of Rulemaking: Proposed Rule Stage 
Major: Undetermined  Unfunded Mandates: No 
CFR Citation: 17 CFR 275.211(g)-1(new)   
Legal Authority: 15 USC 80b-211(g)   
Legal Deadline:  None
Timetable:
Action Date FR Cite
NPRM  12/00/2011    
Regulatory Flexibility Analysis Required: Undetermined  Government Levels Affected: None 
Federalism: Undetermined 
Included in the Regulatory Plan: No 
RIN Data Printed in the FR: No 
Agency Contact:
Melissa Roverts
Division of Investment Management
Securities and Exchange Commission
100 F Street NE,
Washington, DC 20549
Phone:202 551-6722
Fax:202 772-2934
Email: rovertsm@sec.gov