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This document amends the Department of Veterans Affairs’ (VA) regulations concerning the standards of ethical conduct and related responsibilities of its employees by adding a new section to the subpart for VA’s Core Values and Characteristics, which includes VA’s Customer Experience Principles. VA’s Customer Experience Principles add to the foundational values and organizational characteristics that define VA employees and articulate what VA stands for, respectively, and these principles are a set of guidelines that will be applied Department-wide to all VA employees. This final rule establishes VA’s Customer Experience Principles, and ensures their proper application to the VA workforce.