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USDA/AMS RIN: 0581-AE33 Publication ID: Fall 2024 
Title: ●Olive Oil Promotion, Research, and Information Order 
Abstract:

The proposed Olive Oil Promotion, Research, and Information Order (Order) would establish an effective and coordinated program of research, promotion, and information for the olive oil industry.  Currently, no organization in the olive oil industry has the resources to develop and disseminate the information and marketing promotions needed to increase awareness and to counter inaccurate or misleading information about olive oil among U.S. consumers, health and culinary professionals, and the media.  Under the proposed Order, domestic first handlers and importers who handle or import over 5,000 gallons annually of olive oil would pay $0.08 per gallon.  It is estimated that the program would collect more than $8 million annually in assessments to carry out the program. 

 
Agency: Department of Agriculture(USDA)  Priority: Substantive, Nonsignificant 
RIN Status: First time published in the Unified Agenda Agenda Stage of Rulemaking: Proposed Rule Stage 
Major: No  Unfunded Mandates: No 
CFR Citation: 7 CFR 1225   
Legal Authority: 7 U.S.C. 7411 to 7425   
Legal Deadline:  None
Timetable:
Action Date FR Cite
NPRM  02/00/2025 
Final Rule  12/00/2025 
Regulatory Flexibility Analysis Required: No  Government Levels Affected: None 
Small Entities Affected: Businesses  Federalism: No 
Included in the Regulatory Plan: No 
RIN Data Printed in the FR: No 
Agency Contact:
Michelle P Sharrow
Director, Market Development Division, Specialty Crops Program
Department of Agriculture
Agricultural Marketing Service
1400 Independence Avenue, SW, Suite 1400, Stop 0237,
Washington, DC 20250-0237
Phone:202 720-8085
Email: michelle.sharrow@usda.gov