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On July 16, 2020, the Commission issued a Notice of Proposed Rulemaking (NPRM) soliciting public comment on a proposed Rule related to Made in USA and other unqualified U.S.-origin claims on product labels. 85 FR 43162 (July 16, 2020). The public comment period closed on September 14, 2020. On July 14, 2021, the Commission issued a final rule. 86 FR 37022 (July 14, 2021). The rule was effective on August 13, 2021. The rule does not impose any new requirements on businesses. Instead, it codified the FTC’s longstanding enforcement policy statement regarding U.S.-origin claims. By codifying this guidance into a formal rule, the Commission can increase deterrence of Made in USA fraud and seek restitution for victims. The final rule included a provision allowing marketers to seek exemptions if they have evidence showing their unqualified Made-in-USA claims are not deceptive.