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USDA/AMS RIN: 0581-AE09 Publication ID: Fall 2021 
Title: ●Wheat Flour Foods Promotion, Research, and Information Order (AMS-LP-20-0024) 
Abstract:

This proposed rule invites comments on the establishment of an industry-funded promotion, research, and information program for wheat flour used to produce grain foods.  The proposed Wheat Flour Foods Promotion, Research, and Information Order was submitted to the U.S. Department of Agriculture by the Grain Foods Foundation (GFF), a group of baking and milling industries and allied suppliers.  The proposed Order submitted by GFF is intended to increase sales by reversing the current decline in wheat flour consumption, improving the perception of bread, and producing research to strengthen the industry’s promotion of bread through:  (a) Consumer Media; (b) Retail Channel Development; (c) Food Service Channel Development; and (d) Science/Nutrition Research.  The proposed order submitted by GFF intends to improve consumption of grain foods, ensure that benefits to the entire industry are paid for by the entire industry, and allow for consistent funding to maximize promotion and research efforts.

 
Agency: Department of Agriculture(USDA)  Priority: Substantive, Nonsignificant 
RIN Status: First time published in the Unified Agenda Agenda Stage of Rulemaking: Proposed Rule Stage 
Major: No  Unfunded Mandates: No 
CFR Citation: 7 CFR 1240   
Legal Authority: 7 U.S.C. 7411 to 7425   
Legal Deadline:  None
Timetable:
Action Date FR Cite
NPRM  12/00/2021 
Regulatory Flexibility Analysis Required: Yes  Government Levels Affected: None 
Small Entities Affected: Businesses  Federalism: No 
Included in the Regulatory Plan: No 
RIN Data Printed in the FR: Yes 
Related RINs: Previously reported as 0581-AD79 
Agency Contact:
Betsy Flores
Director of the Research and Promotion Division
Department of Agriculture
Agricultural Marketing Service
Washington, DC 20024
Phone:202 720-1118
Email: elizabethr.flores@usda.gov