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On November 8, 2022, the Federal Trade Commission issued an advance notice of proposed rulemaking that proposed commencing a rulemaking proceeding to address certain deceptive or unfair uses of reviews and endorsements. 87 FR 67424 (Nov. 8, 2022). The Commission solicited written comment, data, and arguments concerning the need for such a rulemaking to prevent unfair or deceptive marketing utilizing reviews and endorsements. The comment period closed on January 9, 2023. Staff anticipates Commission action by June 2023. On July 31, 2023, the Commission issued a Notice of Proposed Rulemaking seeking public comments concerning the utility and scope of the proposed trade regulation rule to prohibit the specified unfair or deceptive acts or practices. 88 FR 49364 (July 31, 2023). The comment period closed on September 29, 2023, and FTC staff are reviewing the comments.